According to a Financial Times (FT) article, raising funds for a charitable or any other cause is increasingly becoming difficult due to "charity fatigue." As such, organizers of fundraising events need to come up with innovative and effective ways of appealing to their target audience. One of the most effective ways of overcoming charity fatigue is by using fundraising bricks. These bricks work because of the following reasons:
Easy To Purchase
You can easily purchase fundraising bricks from both online and brick-and-mortar retailers/distributors. More importantly, fundraising bricks come in different shapes and colors, thereby making it easy for buyers to choose those that suit their needs. Some online retailers even provide free virtual brick tools, PowerPoint presentations, "get started" guides, and video presentations to help buyers make the right choice. This is in addition to free ordering templates and shipping.
Customization
The beauty of charity bricks is they can be customized in numerous ways. For instance, you can have the names of donors or a specific message engraved on the surface of the bricks ordered. Take note brick engraving can be done in different colors and font styles. These aspects increase the likelihood of your target audience donating monetary/non-monetary resources to support a particular cause. You could even invite donors to customize the message to be printed on brick surfaces in their honor. It would be difficult to achieve such customization with other fundraising strategies.
Uniqueness
Bricks give you the freedom to create and rollout a unique fundraising campaign that appeals to donors. For instance, you could encourage donors to download a mobile app that enables them to customize the bricks they purchase. This approach is called "gamification" and it is quite effective in improving engagement metrics. In fact, the Pew Research Center says that game mechanics and simulations improve adoption, performance, and engagement in day-to-day business processes. For further information go to this website: http://www.fundraisingbrick.com/
Tangible Reward
The bricks you purchase for a fundraising campaign act as rewards and are likely to make your target audience respond more positively. In fact, a study published in the European Journal of Marketing found that concrete rewards rarely produce negative reactions from the target audience. Furthermore, research published by the Association of Consumer Research shows that rewards influence the behavior of target audiences significantly. In other words, even donors are likely to respond to rewards of bricks engraved with their names or specific messages.
Build Structures
Unlike other types of rewards, bricks can be used to construct physical structures such as buildings, memorial monuments, and concrete parks that can be seen and touched for decades. In addition, such structures will always remind donors of their good deeds. It would be nearly impossible to elicit similar emotions with intangible rewards.
Conclusion
Although raising funds for a particular cause can be difficult, you can make the task easier by using bricks designed specifically for this purpose. Such bricks are easy to purchase online and offline, can be used to build physical structures, are customizable, act as tangible rewards and enable fundraisers to develop unique campaigns.
